Nintendo Stops Selling in Brazil

Nintendo has made the decision to pull their products from Brazil. They will sell to other South American countries, but Brazil’s high tariffs on electronics are severely taxing the major label (I made a pun!). Nintendo had previously decided not to have a production plant in Brazil, so their products, as well as Sony’s, are priced incredibly high, with dollar amounts at almost $1,500 ($4,000 Brazilian Real) for a PS4 and $830 ($1,899 Brazilian Real) for a Wii U. Nintendo’s official statement was this:

“In response to ongoing developments in the Brazilian market, Nintendo of America Inc. today announced changes to the physical distribution of its products in that country. Starting in January 2015, Gaming do Brasil, a wholly-owned subsidiary of Juegos de Video Latinoamérica, GmbH, will no longer distribute Nintendo products in Brazil. Gaming do Brasil has distributed Nintendo products in the country for the past four years. Despite the changes in Brazil, Juegos de Video Latinoamérica will continue to be Nintendo’s distributor for Latin America and they remain committed to the brand and the region.

“Brazil is an important market for Nintendo and home to many passionate fans, but unfortunately, challenges in the local business environment have made our current distribution model in the country unsustainable. These challenges include high import duties that apply to our sector and our decision not to have a local manufacturing operation. We will continue to monitor the evolution of the business environment and evaluate how best to serve our Brazilian fans in the future.”

What a bummer, Brazil.



Author: Vox Electronica

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